M-F Manufacturing, Fort Worth Texas original family owned & operated.
Robert Maserang along with Norman Fitzgerald were both engineers and avid fishermen looking to combine both skill sets.
In 1970 M-F was established, the fishing industry was very small at the time of no internet, e-commerce, logistics were limited and marketing was very tough.
Nation wide the traveled to small tackle shows with
booth set ups they were on a mission with custom blended soft plastic, very limited colors and hand carved master molds for the average fisherman.
With fantastic customer service and experience in the shop we love building lifetime customer relationships usually having a hand in every new bait maker in soft plastic.
After using M-F products you will quickly see and feel the quality of our products.